About The Course

Advanced Digital Marketing

Comprehensive syllabus for an Advanced Digital Marketing course, 

📘 Advanced Digital Marketing Syllabus

1. Digital Marketing Fundamentals

• Introduction to digital marketing ecosystem

• Digital vs. traditional marketing

• Customer journey & sales funnels

• Key metrics and KPIs

2. Search Engine Optimization (SEO)

• Advanced keyword research and clustering

• Technical SEO (sitemaps, crawlability, Core Web Vitals)

• On-page & off-page SEO strategies

• Link building and backlink analysis

• SEO audit tools (Ahrefs, SEMrush, Screaming Frog)

3. Search Engine Marketing (SEM/PPC)

• Google Ads (Search, Display, Shopping)

• Advanced bidding strategies

• Conversion tracking & ROI optimization

• A/B testing ad campaigns

• Retargeting and remarketing strategies

4. Social Media Marketing (SMM)

• Platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok

• Paid ad campaigns (Meta Ads Manager, LinkedIn Ads)

• Influencer marketing

• Analytics and audience targeting

• Building brand voice and engagement

5. Content Marketing

• Content strategy & planning

• Copywriting and storytelling

• Blogging, eBooks, infographics

• Video content and YouTube strategy

• Content distribution & repurposing

6. Email Marketing & Automation

• Building and segmenting email lists

• Personalization & automation (Mailchimp, ActiveCampaign)

• Drip campaigns and lifecycle emails

• Email analytics and A/B testing

7. Web Analytics & Data

• Google Analytics (GA4)

• Tag Manager, Heatmaps, and Session Recording tools

• Attribution models

• Conversion rate optimization (CRO)

8. Affiliate & Influencer Marketing

• Choosing and managing affiliates

• Commission models and performance tracking

• Collaboration with influencers

• Compliance and contracts

9. E-commerce & Mobile Marketing

• Mobile-first strategies

• SMS & push notifications

• Funnel design for eCommerce

• Shopify/WordPress integrations

10. Digital Strategy & Planning

• SWOT and competitor analysis

• Campaign planning & budgeting

• Tools: Trello, Asana, HubSpot, SEMrush

• Real-world case studies